"Peanut butter starts with J"

This was Caden's proclamation while helping me put groceries away last night. I was initially extremely proud of him for all the connections, but I did have to explain a bit to him about brands and marketing. "Mommy chooses from all the peanut butters, and mommy chooses JIF [y'know, cuz choosy moms choose JIF]. And yes, JIF starts with J." After I asked him what Ppppeanut butter actually does start with, he told me "P!" He amazes me so often.